How to Get More Website Visitors
Can Customers Find You?
There are many digital marketing techniques for driving up website traffic, some well known and some lesser known.
Search Engine Optimization
Search Engine Optimization is often the difference between the first page listing in a search engine and a page lower down in the ranks. There is a very broad range of factors which search engines use to determine your rank position. Here are a few of them:
Search Engine Friendly Content
Internal Linking Structure Optimization
Relevant and Unique Content and Keyword Density
In-bound links from other websites
Placement in directories
White Hat -Ethical Techniques
On-page and off-page optimization
Local listing optimization
Pay Per Click Advertising
Pay Per Click Marketing also known as PPC, is a fast way to get your website instantly appearing online, although it will cost you per click a pre-determined set amount. This method is sometime preferred for fast results over search engine optimization, which is a slower process of climbing up the rankings.
Social Media Marketing
Social media is not a media, rather it is about creating engagement with your audience and building a following with quality content. Pinterest and facebook show up in search engine results so are useful networks to be on.
